SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to an acquainted pattern: earn steadily, conserve strongly, purchase a home, and plan for retirement. But Gen Z is coming close to cash with a fresh perspective. Instead of concentrating entirely on long-term build-up, this generation is prioritizing equilibri

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